The Challenge
Small salons lose bookings to sites that feel dated, generic, or buried under stock photography. A modern hair studio needs a boutique online presence that funnels visitors straight to a booked appointment — without waiting on a photographer, CMS, or six-figure agency build.
The Solution
Designed a conversion-focused, single-page marketing site for a fictional modern salon. Editorial typography (Playfair Display + Inter) and a warm neutral palette deliver a premium boutique feel, while every layout choice — hero, services, stylist cards, before/after gallery, and a persistent mobile Call/Book bar — funnels toward the booking form. All business details (services, stylists, hours, address, pricing) are centralized in typed data files so it can be rebranded for a real salon in under an hour.
The Result
A ship-ready local-business template that reads like a boutique brand, not a template. SEO metadata, HairSalon JSON-LD structured data, WCAG-conscious UX, and Core Web Vitals wins are wired up from day one — ready to hand off to a real salon with only content swaps.
Key Improvements
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